5 Best

CRM Software of 2025

Last Updated: February 2025

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Best value

1

monday CRM

Personalize CRM to fit your sales needs
Visual pipelines for deal management
Prioritize leads & tasks efficiently.
Integrate with third-party apps.
Visual sales pipeline and progress

9.8

excellent

Visit monday CRM

★★★★★   monday CRM was voted #1 Most Loved on G2 by customers

2

ClickUp

Centralized task and customer management
Customizable dashboards for full visibility
Seamless integration with popular tools
Automation to streamline workflows

9.1

Great

Visit ClickUp

3

Pipedrive

Visual deal pipeline management
Automated follow-up reminders
Email integration for client tracking
Insightful sales performance reports

8.6

very good

Visit Pipedrive

4

Capsule

Build and maintain strong relationships.
Integrate with tasks and calendar tools.
Monitor email interactions with contacts.
Mobile-friendly CRM functions.

8.2

good

Visit Capsule

5

Hubspot

Combines CRM, marketing, sales & service tools.
Robust free version with essential features.
Automates marketing campaigns.
Sales tools for lead management and tracking.

7.9

decent

Visit Hubspot

Criteria for Evaluation

To help you navigate the vast array of CRM software options and identify the best fit for your business, we’ve developed a comprehensive set of criteria to evaluate each tool. These criteria focus on the key factors that contribute to the effectiveness and user satisfaction of CRM software:

• Ease of Use: We prioritize CRM tools with intuitive interfaces that make managing customer data, tracking interactions, and navigating the system straightforward, reducing the learning curve and increasing productivity.
• Integration Capability: We look for CRM software that integrates seamlessly with email, marketing automation tools, and other business software, enhancing overall efficiency.
• Robust Features: We evaluate CRM tools for comprehensive contact management, lead tracking, sales automation, and customer support functionalities, along with advanced features like AI-driven insights and customizable dashboards.
• Scalability: We assess how well the CRM can scale from supporting small teams to handling the needs of large enterprises, ensuring it can adapt to your evolving business requirements.
• Reliable Support: We value CRM software that offers accessible and effective customer support, including live chat, phone support, and online resources.
• Customization: We examine the flexibility of the CRM to tailor to your specific business processes and workflows, from custom fields and pipelines to personalized dashboards and reporting.
• Security: We scrutinize the security measures each CRM tool employs, including data encryption and compliance with industry standards, to ensure top-tier data protection.
• Cost-Effectiveness: We analyze the pricing structures of CRM software to find those that offer the best value for money, considering both initial costs and long-term benefits.
• Powerful Analytics: We look for CRM tools that provide comprehensive analytics and reporting capabilities, enabling you to gain actionable insights from your customer data for data-driven decision-making.
• Mobile Accessibility: We evaluate the quality of mobile apps and the mobile responsiveness of CRM platforms to ensure they support your business needs anywhere, anytime.

Equipped with these criteria, let’s explore our curated list of top CRM software tools, each chosen to enhance your customer relationship management capabilities and help you drive business success.

1

monday CRM

Best For: Flexible workflows and team collaboration, ideal for dynamic sales teams

Top Benefits and Features:

monday CRM offers a highly customizable solution for businesses, integrating task management, sales tracking, and team collaboration tools seamlessly. The platform’s visually intuitive interface makes it accessible to users of all technical levels. With powerful automation capabilities, monday CRM enhances efficiency by automating repetitive tasks and streamlining workflows. The customizable dashboards provide comprehensive visibility into sales pipelines, ensuring effective lead management and deal tracking. Additionally, robust integration options allow for seamless connectivity with a wide range of third-party applications, enhancing overall business operations.

Why Choose Monday CRM:

For businesses seeking a flexible and visually engaging CRM solution that integrates task management and collaboration, monday CRM is an excellent choice. With monday CRM, businesses can manage customer relationships more effectively while enhancing overall operational efficiency.

2

ClickUp

Best For: All-in-one CRM with project management capabilities

Top Benefits and Features:

ClickUp is a highly flexible platform that merges CRM functionalities with advanced task and project management tools. It enables seamless Sales Pipeline Management by allowing teams to track customer journeys at every stage. With customizable statuses and workflows, teams can ensure leads move smoothly through the pipeline, reducing bottlenecks. Enhanced collaboration is another standout feature, as tools like task comments, real-time editing, and chat enable teams to work together without switching between applications. Additionally, ClickUp’s Custom Fields and Views, allowing teams to add essential fields like revenue, deal size, and follow-up dates, while Kanban and Gantt views help visualize progress and deadlines in a clear, actionable way.

Why Choose ClickUp:

ClickUp is ideal for businesses that need a powerful, all-in-one solution that bridges CRM, project management, and collaboration. It’s perfect for sales teams, customer success teams, and growing businesses looking for both a CRM and a task management solution without paying for multiple tools.

3

Pipedrive

Best For: Simple, visual pipeline management, perfect for sales-focused teams.

Top Benefits and Features:

Pipedrive excels in sales pipeline management, offering an intuitive visual interface that simplifies tracking sales stages. The comprehensive tools for contact and deal management provide a 360-degree view of customer interactions. Seamless email integration enhances communication efficiency, while workflow automation streamlines processes for increased productivity. The reporting and analytics features offer valuable insights, empowering sales teams to make informed decisions for strategic growth.

Why Choose Pipedrive:

If your focus is on sales and you appreciate a visual approach to pipeline management, Pipedrive is a strong contender. The platform’s user-friendly interface for tracking sales stages, combined with robust contact and deal management tools, making Pipedrive an ideal solution for businesses looking to boost their sales efficiency.

4

Capsule CRM

Best for businesses valuing personal connections

Top Benefits and Features:

Capsule CRM distinguishes itself with a focus on relationship tracking, prioritizing the building and maintenance of strong connections. The sales pipeline management features provide an intuitive interface for visualizing and managing sales stages effectively. The seamless integration with tasks and calendar tools ensures that users can manage their schedules and tasks effortlessly within the platform. Email tracking features enable the monitoring of email interactions with contacts, providing valuable insights. With mobile accessibility, Capsule CRM allows users to access CRM functions on-the-go through a mobile-friendly interface.

Why Choose Capsule:

For businesses placing a high value on relationship building and maintenance, Capsule CRM offers a tailored solution. The platform’s intuitive sales pipeline management and seamless integration with tasks and calendars make it user-friendly. Email tracking and mobile accessibility further contribute to a comprehensive CRM experience. Capsule CRM is particularly well-suited for businesses that prioritize personal connections and require flexibility in managing tasks and schedules.

5

HubSpot

Best for small to medium-sized businesses looking for an integrated solution

Top Benefits and Features:

HubSpot CRM’s all-in-one platform offers a holistic solution for businesses, integrating CRM, marketing, sales, and customer service tools seamlessly. The availability of a robust free CRM version makes it accessible to businesses with varying budgets. The integrated marketing automation tools contribute to enhanced efficiency in running and managing marketing campaigns. The Sales Hub provides comprehensive tools for lead management and deal tracking, while the Service Hub ensures quick and efficient issue resolution, ultimately leading to improved customer satisfaction.

Why Choose HubSpot:

For businesses looking for an all-encompassing solution that combines CRM, marketing, sales, and customer service tools, HubSpot CRM is a compelling choice. The platform’s free CRM version allows businesses to get started without financial barriers.