Introduction
High‑quality leads are the foundation of any B2B growth strategy. Finding the right prospects and reaching them at the right moment can be challenging without the proper tools. You might be spending hours manually researching companies, cross‑checking data from different sources, or crafting outreach sequences that don’t resonate. That’s where lead generation platforms come in.
Pubrio is an emerging sales intelligence platform built to streamline these tasks. Its focus on accurate B2B data and multi‑channel automation promises to help you identify, engage, and convert prospects faster. In this review, you’ll learn what Pubrio does differently, which features stand out, and whether it could be a good fit for your organisation.
The Importance of Effective Lead Generation
Marketing and sales teams often invest heavily in lead generation. Without a structured approach, it’s easy to waste budget on unqualified leads or miss opportunities altogether. Modern tools should help you:
- Find and prioritise prospects that fit your ideal customer profile (ICP).
- Understand buyer intent signals so you reach out when interest is highest.
- Automate outreach across multiple channels to maintain consistent follow‑ups.
- Integrate seamlessly with your existing CRM and workflows.
Pubrio aims to address these needs by combining broad data coverage, AI‑driven insights, and built‑in automation. Let’s take a closer look at how it works.
Introducing Pubrio: A New Player in Sales Intelligence
Pubrio positions itself as a B2B data and sales intelligence platform. Unlike many lead tools that rely solely on professional networks, Pubrio aggregates data from over a billion public sources across 130+ countries. Its key differentiator is a strong focus on the Asia–Pacific (APAC) region, where traditional platforms often have limited coverage. By combining comprehensive data enrichment with intelligent filtering and automated sequences, Pubrio seeks to give your team a complete picture of your market and actionable steps to reach it.
What Is Pubrio?
At its core, Pubrio is a database and automation platform designed to help sales and marketing teams uncover and contact ideal prospects. Data is collected and refreshed continuously from a wide variety of online and offline sources—e‑commerce sites, corporate websites, public filings, technology stacks, social profiles, and more. This information is then organised into company and contact profiles, complete with verified phone numbers, email addresses, technology usage, funding rounds, and hiring activity.
APAC‑Focused Approach and Global Reach
Many lead generation tools are built with a North American or European market in mind. Pubrio takes a different approach by prioritising APAC countries such as Singapore, India, Japan, and Vietnam. It claims to offer 70 percent more data coverage in these regions, including non‑English data. That said, its database isn’t limited to APAC; you can still search globally, filter by industry and revenue, and discover contacts in other regions. The combination of APAC depth and worldwide breadth makes Pubrio appealing for companies expanding into emerging markets or needing verified data outside the usual professional networks.
Key Features
Pubrio‘s Software Specification
Pubrio’s value comes from a blend of data collection, intelligent filtering, and automated engagement. Below are the core features you’ll use when exploring the platform.
Universal Data Access & Search
The Search component is where you identify companies and contacts that match your ICP. Pubrio’s database spans over one billion company profiles and 275 million contacts, and it’s updated daily to ensure freshness. You can build lists using filters such as industry, company size, role, location, technology stack, and revenue. Boolean logic enables precise targeting: for example, you can search for software firms in Vietnam with more than 50 employees and a recent funding round.
Pubrio also provides a Chrome browser extension that lets you enrich data on the fly. While browsing LinkedIn or company websites, you can capture verified contact details and add them to your lists without leaving the page. This makes research more efficient and reduces context switching.
Advanced Filtering & Actionable Insights
Raw data is only useful if you can turn it into insights. Pubrio offers advanced filters and analytics that help you prioritise accounts:
- Technology, funding, and hiring signals – See what technologies a company uses, when they last raised capital, and whether they’re hiring heavily. These signals indicate growth and readiness to buy.
- Intent indicators – Identify when a prospect is actively searching for solutions similar to yours. Pubrio tracks web visits, content consumption, and other behavioural data to surface leads with high buying intent.
- Custom filters – Combine multiple criteria (e.g., industry + revenue + technologies + region) using AND/OR logic. Save these filters for future searches or export them directly to your CRM.
Actionable insights appear within each company profile. You’ll find news mentions, recent partnerships, leadership changes, and technology updates. Having this context at a glance helps you tailor your outreach and build rapport.
Intent Signals & Buyer Intent Analytics
Beyond basic search, Pubrio includes an Intent Signals module. This tool identifies companies that have shown strong purchase intent through their online behaviour. It analyses website visits, search trends, and content engagement to highlight accounts that are actively researching solutions like yours. You can:
- Prioritise high‑potential leads by filtering for those with recent intent signals.
- Connect key decision makers with the companies showing intent.
- Retarget engaged prospects via LinkedIn, Google, or custom audiences to nurture them further.
Intent signals are especially valuable when selling into crowded markets. Knowing who is already looking can significantly improve response rates and shorten sales cycles.
Automated Sequences & Multichannel Outreach
Reaching out consistently is crucial for conversion, yet manual follow‑ups can be time‑consuming. Pubrio’s Sequence module automates outreach across email, LinkedIn, and other channels. You can design multi‑step sequences that include connection requests, personalized email touches, task reminders, and even WhatsApp messages. Key benefits include:
- Automated follow‑ups – Once a sequence is launched, prospects move through the steps without manual intervention, keeping your pipeline warm.
- Task automation – Assign activities like sending connection requests or posting comments at scheduled times, ensuring nothing slips through the cracks.
- Centralized campaign management – Track the status of each sequence, monitor response rates, and optimize your messaging based on real‑time analytics.
This multichannel approach helps you engage prospects where they are most responsive, boosting open and reply rates.
Managed Services & Custom Research
If your team lacks bandwidth or needs highly specific data, Pubrio offers managed services. Their research specialists can deliver customised lists, enrich existing datasets, schedule meetings, and even develop event campaigns. For example, if you need a list of AI start‑ups in South Korea that recently received funding and use a particular technology stack, the service team can compile it for you. This human‑in‑the‑loop option ensures data quality and lets your team focus on selling instead of sourcing.
Data Accuracy & Coverage
Quality data is vital. Pubrio reports 90 percent data accuracy across its platform, thanks to continuous crawling, validation, and manual verification of phone numbers and email addresses. For APAC markets where data is often fragmented, this accuracy can be a significant advantage. Verified mobile numbers and direct dials improve connect rates, while comprehensive company profiles provide a full view of your target accounts. The platform’s coverage extends beyond professional networks into sectors like manufacturing, retail, e‑commerce, and finance, giving you broader visibility.
Pros and Cons
Benefits of Using Pubrio
Positive
✅ Comprehensive APAC coverage
✅ High data accuracy
✅ Actionable intent and technology signals
✅ Built‑in multi‑channel automation
Negative
❌ Learning curve for advanced filters
❌ Limited integrations (currently)
❌ Relatively new platform
❌ Credit‑based pricing
✅ Pros
Adopting a new tool requires careful consideration. Here are the key advantages of using Pubrio:
- Comprehensive APAC coverage – Pubrio addresses the data gaps in Asia–Pacific markets, offering deeper insights and localised information than many competitors.
- High data accuracy – With continuous validation and manual verification of phone numbers and emails, the platform provides reliable contact information.
- Actionable intent and technology signals – Real‑time analytics help you prioritise accounts based on buying intent, technology stack, and recent business events.
- Built‑in multi‑channel automation – Automated sequences reduce manual workload and keep outreach consistent across email, LinkedIn, and WhatsApp.
- Custom research services – The option to outsource list building and appointment setting to Pubrio’s team frees your internal resources for higher‑value activities.
- User‑friendly interface – The modern design and Chrome extension streamline research, enrichment, and outreach, making the platform accessible even if you’re not a technical expert.
❌ Cons
No tool is perfect. Based on user feedback and our research, potential drawbacks include:
- Learning curve for advanced filters – Precision targeting requires understanding Boolean logic and the available filters, which may take some practice.
- Limited integrations (currently) – While CRM integrations are planned, only basic CSV exports and API access are available today. If you rely heavily on native integrations, this could be a constraint.
- Relatively new platform – With a smaller customer base compared to established giants, community support and third‑party resources are still developing. Early adopters may encounter occasional data gaps or interface quirks.
- Credit‑based pricing – If your team runs high‑volume campaigns, credit limits could increase costs or require careful management to avoid overages.
How Pubrio Works
The Mechanism Behind Pubrio
Getting up and running with Pubrio doesn’t take long, but there are several steps to ensure you’re using the platform effectively.
Signing Up and Onboarding
Pubrio offers a free version and a free trial, so you can test the platform before committing. Sign up using your business email, and the onboarding wizard will guide you through the essentials. You’ll be asked to define your ideal customer profile, choose relevant industries and markets, and connect any existing CRM or email systems if needed. A quick tour introduces the Search, Intent, Sequence, and Services modules.
Defining Your Ideal Customer Profile
Your ICP acts as the blueprint for your searches and sequences. Pubrio lets you specify firmographic variables (industry, size, revenue), geographic regions, job titles, and technologies used. You can save multiple ICP templates—for example, separate profiles for SMB customers in Japan and enterprise customers in Europe. Once defined, you can run searches that automatically populate lists with matching companies and contacts.
Using the Chrome Extension
Pubrio’s Chrome extension enhances the research workflow. When you visit a potential customer’s website or LinkedIn profile, you can instantly pull up their verified contact information and company details. With a single click, you can add contacts to your lists, trigger sequences, or enrich CRM records. This extension is especially useful for individual prospecting and keeps your data pipeline up to date without manual copy‑and‑paste.
Business size fit
Who Should Use Pubrio?
Ideal Users and Industries
Pubrio targets B2B companies of all sizes. It’s particularly well‑suited to:
- Businesses selling into APAC markets – If you’re expanding in Asia or working with customers in countries like China, India, Japan, and Singapore, Pubrio’s localised data is a strong advantage.
- Sales and marketing teams looking for verified contact information – Companies that value accuracy and need phone‑verified numbers will benefit from Pubrio’s data quality.
- Start‑ups and mid‑sized firms seeking affordable lead tools – The Growth plan’s low entry price provides core functionality without a large commitment.
- Enterprises wanting comprehensive analytics – Intent signals, technology usage, and market insights help larger organisations prioritise high‑value accounts and coordinate across departments.
Use Cases from Startups to Enterprises
For early‑stage start‑ups, Pubrio can quickly build an initial prospect list and test market fit without hiring a dedicated research team. Mid‑sized firms can leverage the Business plan to run multi‑channel sequences, track engagement metrics, and scale outreach. Large enterprises might use the Organization tier to support teams across regions, integrate with CRMs, and run extensive campaigns with managed service support.
Pricing and Plans
How much does Pubrio cost?
Understanding the cost structure helps you evaluate whether Pubrio fits your budget. The platform has a freemium model with three paid tiers, each tied to the number of credits you consume. Credits are spent when exporting contacts, launching sequences, or running certain searches.
Free Version and Trial
You can start with a free version that gives limited search and export credits—ideal for testing the interface and seeing initial results. A free trial of the paid tiers is also available, allowing you to try premium features such as intent signals and automated sequences.
Growth, Business, and Organization Plans
Pubrio’s Growth plan costs approximately $35 per month and includes 900 credits. It’s designed for individual users or small teams that need basic search, outreach, and intent functionality.
The Business plan, at about $125 per month, provides 4,200 credits and adds advanced sequence features, additional seats, and access to more intent data. This tier suits mid‑sized teams or agencies running multiple campaigns.
For larger organisations, the Organization plan offers 100,000 credits per month. Pricing is customised, and it includes dedicated account management, expanded seats, and tailored service options. This tier is ideal for enterprises with high data volume requirements or those operating across multiple regions.
Value for Money & Return on Investment
While the pricing is credit‑based, Pubrio claims that customers experience significant productivity gains. Reported outcomes include 85 percent more leads, 75 percent less time spent researching, 40 percent higher sales, and 60 percent better engagement rates. When evaluating ROI, consider how many hours your team currently spends on manual data gathering, and whether the increased efficiency and accuracy justify the subscription cost.
Pubrio vs. Competitors
When evaluating lead generation platforms, it’s useful to compare Pubrio to more established alternatives. Below is a high‑level look at how Pubrio stacks up against a few popular tools.
Comparison with ZoomInfo and Lusha
ZoomInfo is known for its vast database and strong data accuracy. It offers comprehensive intent data and deep integrations with popular CRMs. Pricing, however, is significantly higher than Pubrio’s entry tiers. Lusha provides reliable contact data and recently added AI‑powered prospect streaming that automatically refreshes lead lists. It’s user‑friendly but may have limited filtering options compared to Pubrio.
Pubrio differentiates itself by focusing on APAC data and providing built‑in multi‑channel automation. While ZoomInfo may have broader global coverage and Lusha might be easier to set up, Pubrio’s combination of APAC depth, intent analytics, and integrated sequences offers a unique value proposition for companies targeting Asia or wanting a streamlined workflow.
Comparison with Apollo.io
Apollo.io is an all‑in‑one sales intelligence platform with a large database of over 200 million contacts. It includes an engagement suite for outbound sequences and an intelligence engine for recommendations. Apollo tends to be more established and offers advanced analytics. Pubrio, on the other hand, specialises in APAC coverage and provides customised research services. If your target market includes many APAC companies or you need human‑assisted data enrichment, Pubrio might be the better fit; if you require global coverage and more mature integrations, Apollo could be preferable.
Table Comparing Key Features and Pricing
| Feature | Pubrio | ZoomInfo | Lusha | Apollo.io |
| Primary Focus | APAC & Global B2B data | Global database | Contact data | Global database |
| Data Coverage | 1B+ companies, 275M contacts | Hundreds of millions of contacts | Large contact database | 210M contacts, 35M companies |
| Intent Signals | Included | Included | Limited | Included |
| Multi‑Channel Automation | Email, LinkedIn, WhatsApp | Email integration via third‑party tools | Email sequences | Email & LinkedIn sequences |
| Pricing (Starting) | $35/month (900 credits) | Custom pricing | Free plan with paid tiers | Free plan with paid tiers |
| Free Trial | Yes | No | Yes | Yes |
| Custom Research Services | Available | Not typical | Not typical | Not typical |
Integration & Compatibility
How Pubrio Works with Other Tools
CRM Integrations
A lead generation platform is only effective if it fits seamlessly into your existing processes. Pubrio plans integrations with major CRMs, including Salesforce and HubSpot, making it easier to sync leads, track activities, and trigger campaigns. While some integrations may still be in development, the platform already supports API access for custom connections and offers CSV exports for manual uploads.
Multi‑Channel Outreach
Pubrio’s multichannel approach covers email, LinkedIn, WhatsApp, and more. Within sequences, you can combine different types of outreach, such as sending a LinkedIn connection request, followed by a personalised email, and then a WhatsApp reminder. This flexibility helps you reach prospects on the channel they prefer and maintain consistent communication without manual effort.
Browser Plugin and API
The previously mentioned Chrome extension enriches your browser research. For developers, Pubrio also offers an API that allows you to automate data retrieval, integrate with internal dashboards, or build custom applications. The API supports bulk company and contact lookups as well as exporting lists to external systems.
Conclusion
Final thoughts
Pubrio offers a compelling combination of APAC‑focused data, intent‑driven insights, and multi‑channel automation. Its credit‑based pricing makes it accessible to small teams, while its managed services and Organisation tier scale up for enterprises. The platform isn’t without its challenges, advanced filters require practice, and integrations are still developing, but for businesses targeting Asia or seeking accurate, action‑ready data, Pubrio could be a strong addition to your sales stack.
Have more questions
Frequently Asked Questions
What is Pubrio and how does it work?
Pubrio is a sales intelligence platform that aggregates data from public and proprietary sources to help you find and contact potential customers. You search for companies and contacts using advanced filters, see intent and technology signals, and automate outreach across email, LinkedIn, and WhatsApp.
Does Pubrio offer a free trial?
Yes, Pubrio provides both a free version with limited credits and a free trial of its paid plans. You can test the Search, Intent, and Sequence modules before committing.
How accurate is Pubrio’s data?
Pubrio reports around 90 percent accuracy for contact details. It continuously crawls and validates information and includes phone‑verified numbers to ensure reliability.
What industries does Pubrio support?
The platform serves a wide range of industries, including technology, finance, healthcare, manufacturing, retail, and e‑commerce. Its APAC coverage makes it particularly useful for companies targeting Asian markets.
Can I use Pubrio outside the APAC region?
Yes. While Pubrio emphasises Asia–Pacific data, its database includes global companies and contacts. You can search and build lists for any region using the same filters and intent signals.
Does Pubrio integrate with my CRM?
Integrations with Salesforce, HubSpot, and other popular CRMs are planned. For now, you can export data via CSV or use the API to connect Pubrio to your systems.
How does Pubrio’s credit system work?
Each time you export a contact, launch a sequence, or run certain searches, you spend credits. Different plans allocate a set number of credits per month. Monitoring your usage ensures you stay within your allowance.
What makes Pubrio different from tools like ZoomInfo or Lusha?
Pubrio stands out for its focus on APAC markets, high data accuracy, and integrated multi‑channel automation. Competitors like ZoomInfo and Lusha have larger global databases but may lack the same regional depth or built‑in sequences.
Can Pubrio help me identify website visitors?
Yes. Pubrio offers visitor identification and behaviour tracking to uncover which companies are visiting your site. This data feeds into your intent signals and helps prioritize outreach.
What kind of support does Pubrio provide?
Pubrio offers live chat support, knowledge base articles, and onboarding assistance. For advanced needs, you can purchase managed services where their team performs custom research, meeting scheduling, or campaign support on your behalf.
