Introduction
If you’re searching for a modern messaging solution that brings your customer support and sales teams closer to your audience, Freshchat might be the answer you’re looking for.
Built by the folks at Freshworks, Freshchat has carved a solid name for itself in the world of customer communication tools. But does it live up to the hype in 2025?
In this detailed review, you’ll discover:
- What Freshchat does differently in live chat and team collaboration
- How its features like AI chatbots and omnichannel inbox actually perform
- Whether the pricing plans offer true value for growing teams
- Real-world insights into user experience and support quality
Whether you’re part of a startup scaling fast or a support lead at an enterprise, Freshchat claims to offer the tools your team needs to stay productive, responsive, and aligned. But does it really help boost your work effectiveness and team synergy?
Overview
What is Freshchat?
Freshchat is part of the Freshworks ecosystem, a suite of SaaS tools designed to simplify business operations – from CRM to customer support. Since its launch, Freshchat has evolved from a basic live chat widget into a fully integrated conversational messaging platform that helps teams connect with customers across multiple channels.
What sets Freshchat apart is how it combines AI-driven automation, team collaboration features, and omnichannel support into one clean, intuitive interface. It’s built not just for support agents, but also for sales teams, marketers, and success managers who want to improve customer engagement without toggling between disconnected apps.
🏢 Company Background
Freshchat is developed by Freshworks Inc., a well-known player in the SaaS world. With products like Freshdesk, Freshsales, and Freshmarketer, the company is trusted by 50,000+ businesses globally.
Freshworks is headquartered in San Mateo, California, with global offices across India, the UK, and Australia. Their tools focus on simplicity and value – something that also applies to Freshchat.
📦 Plans and Product Tiers
Freshchat offers four main pricing tiers to serve teams of different sizes and needs:
- Free – Basic chat for small teams
- Growth – For startups needing automation
- Pro – Suited for fast-scaling support teams
- Enterprise – Advanced features for large organizations
You can mix these plans with add-ons like WhatsApp Business API, AI bots, and enhanced analytics for more customization.
📱 Device and OS Compatibility
Freshchat is a cloud-based tool that works flawlessly across:
- Browsers (Chrome, Firefox, Edge)
- Mobile devices via iOS and Android apps
- Desktop integrations (Slack, Zendesk, Shopify, WordPress, and more)
It’s also easy to embed on websites and integrate into your existing help desk or CRM platforms.
Software Specification
Core Features and Security Tools
Freshchat packs in a wide range of features designed to help your team deliver fast, personalized, and scalable conversations. Whether you’re offering support, qualifying leads, or engaging returning customers, the platform adapts to your workflow.
Let’s break down the key tools that make Freshchat a top-rated chat solution in 2025.
💬 Messaging and Channel Support
Freshchat goes beyond simple website live chat. It’s built to unify conversations across multiple platforms so your team never misses a message.
Key channels supported:
- Website widget
- Mobile apps (iOS & Android SDKs)
- WhatsApp Business, Facebook Messenger, Instagram DMs
- Apple Messages for Business
- LINE, Google’s Business Messages
With its omnichannel inbox, you can manage all these platforms from a single view – perfect for keeping your customer service streamlined.
💡 Pro Tip: Use pre-chat forms to qualify leads before a conversation even begins.
🤖 AI and Automation (Freddy AI)
Freshchat includes Freddy AI, an advanced virtual assistant that helps automate repetitive conversations and improve agent productivity.
Here’s what Freddy AI can do:
- Understand customer intent and route conversations automatically
- Generate pre-trained responses and auto-complete agent replies
- Provide no-code chatbot builders for quick setup
- Suggest helpful articles and solutions to customers in real time
Freddy can even proactively reach out to visitors based on behaviour triggers like time spent on a page or cart abandonment.
🧑🤝🧑 Team Collaboration and Productivity Tools
Freshchat isn’t just about talking to customers – it’s also about keeping your internal team aligned and efficient.
Features built for collaboration:
- Shared inbox to manage and assign conversations
- Private notes to loop in team members without the customer seeing
- Canned responses and smart suggestions for faster replies
- Conversation labels to organize topics and track issues
Freshchat even includes CSAT surveys and conversation ratings to help you monitor team performance.
📊 Analytics and Reporting
Real-time insights help you make smarter decisions – and Freshchat delivers robust analytics dashboards out of the box.
Key reporting features:
- Track response times, resolution time, and agent productivity
- View conversation heatmaps by time or topic
- Export data for deeper analysis
- Integrate with Freshdesk, Freshsales, and BI tools like Power BI
You can also set up custom reports if you’re on the Pro or Enterprise tier.
Pros and Cons
Advantages and Disadvantages
Like any customer messaging tool, Freshchat comes with its strengths and limitations. Below is a balanced look at what users love and what they wish could be better.
👍 Pros
- Multichannel support
Freshchat lets you manage messages from your website, mobile apps, and popular platforms like WhatsApp, Facebook, and Instagram—all from a unified inbox. This makes it easy for your team to stay responsive without switching tools. - Powerful AI and automation
Freddy AI is more than a chatbot. It intelligently assists with lead qualification, automated responses, and customer intent detection, saving your team time and reducing repetitive work. - User-friendly interface
The dashboard is clean, intuitive, and easy to navigate, even for non-technical users. Teams can get started quickly without a steep learning curve. - Comprehensive analytics
You get access to both standard and customizable reports that track key metrics like resolution time and agent performance, helping you continuously improve.
👎 Cons
- Limited chatbot customisation
While Freddy AI is powerful, the chatbot builder lacks some advanced customization options compared to platforms like Intercom or Drift. Complex flows may require workarounds. - Learning curve for advanced features
Teams might need time to understand features like automation workflows, reporting filters, and routing rules. This can delay full adoption if you’re not tech-savvy. - No built-in ticketing system
Unlike Freshdesk, Freshchat doesn’t come with full helpdesk ticketing capabilities. If you need deep ticket management, you’ll have to integrate with other tools in the Freshworks suite. - Some premium features are gated
Key functionalities like advanced reporting or WhatsApp integration are only available on higher-tier plans, which might stretch the budget for small teams.
💡 Pro Tip: Many of these limitations can be mitigated by combining Freshchat with other Freshworks apps for a full-stack experience.
Software Capabilities
Performance and User Experience
Freshchat is designed to help teams move faster, collaborate better, and reduce customer wait times. But does it actually deliver smooth performance without draining your system?
Here’s what we found after analyzing usage across desktop and mobile, as well as during high-volume scenarios.
🖥️ System Impact and Speed
Freshchat is cloud-based, so there’s no heavy software to install and no local system drag. It runs smoothly in browser tabs – even with multiple conversations open.
Key performance insights:
- Minimal CPU and RAM usage during chat sessions
- Fast load times for chat widgets, even on mobile networks
- Seamless experience even with 50+ concurrent conversations
Compared to legacy tools like LivePerson or older Zendesk widgets, Freshchat feels much lighter and more responsive.
💡 If your agents use low-spec laptops or switch between apps often, Freshchat won’t slow them down.
⚡ Speed of Setup and Onboarding
Getting started with Freshchat is refreshingly simple.
Within minutes, you can:
- Embed the chat widget on your website
- Connect Facebook, Instagram, and WhatsApp
- Set up your first Freddy chatbot using templates
The admin dashboard provides helpful prompts and tooltips to guide you through the onboarding flow. No dev team required (unless you want custom APIs).
📱 Mobile App Usability
Freshchat’s mobile apps (iOS and Android) offer a smooth experience that mirrors the desktop view. Agents can:
- Reply to customer queries on the go
- View conversation history and notes
- Assign chats to teammates
- Use canned responses for fast replies
Push notifications are reliable, which is crucial if your team works in shifts or handles urgent queries outside office hours.
Whether you’re working from home, traveling, or covering support after hours, the mobile experience won’t slow you down.
✅ Pro Tip: You can even switch between multiple Freshchat accounts within the app, perfect for agencies or MSPs.

Lab Results
Independent Test Lab Results
While Freshchat isn’t tested by traditional antivirus labs like AV-Test or AV-Comparatives, it undergoes regular performance evaluations from third-party SaaS benchmarking platforms and has strong credibility in real-world environments.
🔍 SaaS Benchmarks & Recognition
- G2 High Performer in the Live Chat, Bot Platforms, and Help Desk categories for multiple quarters
- Featured in Gartner Peer Insights with favorable usability and performance feedback
- 99.99% uptime reported across the past 12 months, confirmed via Freshworks’ trust status portal
- ISO 27001 and SOC 2 Type II certified, verifying enterprise-level data security and infrastructure controls
These benchmarks demonstrate Freshchat’s reliability, uptime, and enterprise-grade scalability, placing it in the top tier of customer messaging platforms.
✅ Pro Tip: Always check the Freshworks Status Page to view historical uptime and system health data in real time.
Pricing and Packages
Pricing and Plans for Freshchat
Freshchat offers flexible plans that cater to a wide range of business sizes – from startups and growing teams to large enterprise support departments.
There are four main pricing tiers, each with a different set of features. All plans are priced per agent, per month, and Freshchat also provides a free trial so you can test things out before committing.
Here’s how the pricing stacks up:
Plan | Monthly Price (per agent) | Best For | Included Features |
Free | $0 | Small teams & startups | Website chat, basic inbox, team collaboration |
Growth | $19 | Growing businesses | WhatsApp, Facebook, automation, basic bots |
Pro | $49 | Scaling support teams | Advanced bots, IntelliAssign, CSAT surveys, analytics |
Enterprise | Custom | Large organizations | Custom roles, IP whitelisting, auto-translate, audit logs |
🧾 What’s Included in Each Plan
- Free Plan
Good for basic web chat. No access to messaging apps or AI tools. Great starting point, but limited for growing needs. - Growth Plan
Adds key integrations like WhatsApp and social channels. Includes automation rules and conversation routing. - Pro Plan
Where Freshchat gets serious. Adds Freddy AI bots, IntelliAssign (smart routing), CSAT tracking, and advanced reports. - Enterprise Plan
Tailored for complex support teams with security, compliance, and multilanguage needs. Pricing is quote-based.
🎁 Trial, Guarantees & Billing
- 14-day free trial available for Growth, Pro, and Enterprise
- No credit card required to start
- Monthly or annual billing options (save ~17% annually)
- Cancel anytime during trial without penalties
Feedbacks
User Feedback and Reviews
Freshchat enjoys generally positive feedback from businesses that value its multichannel reach and modern interface. Still, like any SaaS tool, it has its share of critiques – especially from teams with more complex support workflows.
We compiled ratings and reviews from G2, Capterra, and TrustRadius to give you a well-rounded snapshot of user sentiment.
🌟 What Users Love
- Ease of use
Many teams say Freshchat’s UI is intuitive and easy to learn. It doesn’t take weeks of training to get started, making it great for fast-paced support teams or startups. - Multi-platform flexibility
Users appreciate how seamlessly Freshchat integrates with WhatsApp, Facebook, and even Shopify. This centralizes communication without needing to juggle different tabs or tools. - Helpful automation
Freddy AI and bots get strong marks for reducing repetitive workload. Teams use them for basic queries, lead qualification, and even multilingual support. - Mobile functionality
Support agents mention the mobile app is responsive, easy to use, and doesn’t crash – ideal for hybrid or remote workflows.
⚠️ What Users Complain About
- Limited chatbot customisation
Some teams feel the bot logic is too basic for complex use cases like dynamic branching or e-commerce integrations without developer help. - Occasional glitches
A few users noted occasional syncing delays between Freshchat and third-party CRMs, especially during peak hours or data transfers. - Steep jump between plans
Businesses on the Free or Growth plans feel that upgrading to Pro or Enterprise introduces a sharp price increase just to unlock essential tools like advanced analytics or WhatsApp API. - Customer support response time
Ironically, a few customers have voiced issues about slow responses from Freshchat’s own support team, particularly on lower-tier plans.
Review Platform Average Rating Most Praised Feature Common Complaint G2 4.4 / 5 UI & multichannel support Bot limitations Capterra 4.1 / 5 Ease of use Pricing tiers TrustRadius 7.9 / 10 Integrations Customizability

Freshchat VS Alternatives
Comparison with Other Antivirus Software
Freshchat is a strong player in the chat and customer support space, but it’s not the only option. If you’re considering alternatives, Zenzap and ClickUp Chat are two tools that come up frequently – each offering its own take on communication and work alignment.
Let’s compare them side by side based on messaging features, integrations, collaboration tools, and value for money.
Tool | Messaging Channels | AI & Automation | Team Collaboration | Best For |
Freshchat | Web, mobile, WhatsApp, IG, Messenger | Freddy AI, bots, no-code builder | Shared inbox, notes, CSAT surveys | Support & sales teams needing multichannel reach |
Zenzap | Team chat, voice, task-linked threads | None yet | Built-in task comments, async collaboration | Remote teams replacing Slack + Trello |
ClickUp Chat | Workspace chat, task threads | Basic automation (within tasks) | Chat tied to tasks, docs, goals | Project-driven teams wanting all-in-one view |
🆚 Key Differences
- Freshchat vs Zenzap
While Freshchat focuses on customer-facing messaging, Zenzap is a better fit for internal team communication with async threads, task integrations, and a Slack-style layout. Zenzap doesn’t support external messaging or bots yet. - Freshchat vs ClickUp Chat
ClickUp Chat is tied closely to task management and is perfect if you’re already using ClickUp for projects. However, it lacks multichannel capabilities and AI-driven conversations that Freshchat offers. - Freshchat’s Edge
Freshchat stands out with its deep messaging integrations, AI features, and automated workflows. It’s not a task manager or Slack alternative – it’s built specifically for customer support and sales messaging. - Zenzap and ClickUp’s Edge
If your focus is more on internal collaboration, async messaging, or tying conversations directly to tasks and deliverables, then Zenzap or ClickUp Chat may serve your workflow better.
👉🏼 Read our FULL reviews:
📝 Summary Tip: Use Freshchat if your top priority is external, omnichannel support. Choose Zenzap or ClickUp if you need internal chat tied closely to your work management system.
Conclusion
Is Freshchat the Right Fit for Your Business?
If you’re looking for a messaging tool that goes beyond basic live chat and actually helps your team perform smarter, Freshchat deserves serious consideration.
It’s built with modern support and sales teams in mind, offering everything from multichannel conversations to AI-driven automation and detailed performance insights. Whether you’re scaling your customer service operation or streamlining team collaboration, Freshchat brings power and flexibility in one sleek platform.
✅ Ideal For:
- Businesses handling to track performance metrics and customer satisfaction
⚠️ Not Ideal For:
- Teams who only need internal communication (Zenzap or ClickUp may be better)
- Organizations needing complex, highly customized chatbot logic out of the box
- Users looking for built-in ticketing or deep project management
⭐ Editor’s Rating: 4.6 out of 5
Freshchat combines ease of use with serious functionality. It’s intuitive enough for new users, but powerful enough to grow with your team.
If your focus is on improving response time, reducing agent workload, and delighting customers with seamless communication – Freshchat is absolutely worth the investment in 2025.
Frequently Asked Questions (FAQs)
Have more questions?
1. What is Freshchat used for?
Freshchat is a customer messaging platform that lets your team chat with website visitors, mobile app users, and customers across channels like WhatsApp, Facebook Messenger, and more – all from a single inbox.
2. Does Freshchat offer a free plan?
Yes, Freshchat has a free plan that supports basic chat features. It’s ideal for small teams looking to get started without upfront costs.
3. How does Freddy AI help support teams?
Freddy AI automates repetitive tasks by suggesting replies, routing chats based on customer intent, and offering no-code chatbot functionality to handle common queries.
4. Can Freshchat integrate with my CRM or help desk?
Absolutely. Freshchat integrates with tools like Freshdesk, Salesforce, HubSpot, and other CRMs to give your agents more context and control during conversations.
5. Is Freshchat good for small businesses?
Yes. With its easy setup and free plan, Freshchat is great for small businesses that want professional chat capabilities without a steep learning curve or cost.
6. Which messaging channels does Freshchat support?
Freshchat supports live chat, mobile apps, WhatsApp Business, Facebook Messenger, Instagram, Apple Messages for Business, and more.
7. How customizable are Freshchat bots?
Freshchat bots are easy to set up with templates and no-code flows. However, deep customization may be limited unless you’re on higher-tier plans or use APIs.
8. Does Freshchat provide analytics and reporting tools?
Yes. You’ll get real-time dashboards, agent productivity stats, CSAT scores, and custom reports depending on your plan level.
9. What kind of customer support does Freshchat offer?
Freshchat offers live chat, knowledge base, and email support. Premium plans include priority support and dedicated success managers.
10. How does Freshchat compare to tools like Zenzap or ClickUp Chat?
Freshchat is better for customer-facing, multichannel messaging. Zenzap and ClickUp Chat are more focused on internal team chat and task management.