Best Email Marketing Tools in 2025

Introduction

Choosing the right email marketing software can make or break your campaigns.

Whether you’re just building your list or managing a complex automation flow for thousands of subscribers, the right tool helps you drive engagement, increase conversions, and scale your marketing without breaking a sweat.

But with so many platforms out there, each with its own strengths, how do you decide?

In this guide, we’ve compared four top email marketing tools head-to-head: Klaviyo, Campaigner, Brevo, and Moosend. You’ll discover what makes each one stand out, who they’re best for, and where they may fall short, so you can choose the right tool for your business in 2025.

Criteria for Evaluation

Before diving into the individual reviews, it’s important to understand what we looked for when comparing each email marketing platform.

Whether you’re a small business owner or a seasoned marketer, the same core questions apply: Is the tool easy to use? Can it grow with my business? Does it offer real value for the cost?

Here are the five key criteria we used to evaluate each tool:

1. Ease of Use

We looked at how intuitive the platform is for both beginners and experienced users. A steep learning curve can slow you down, so we favored tools with clean interfaces, helpful onboarding, and drag-and-drop functionality.

2. Automation Capabilities

Effective automation saves you time and increases results. We analyzed how well each platform handles triggered emails, drip sequences, dynamic flows, and smart scheduling for both email and SMS.

3. Customization and Segmentation

Every audience is different. We assessed how deeply you can personalize content, how flexible the design tools are, and how advanced the segmentation options get, so you can target the right people with the right message.

4. Scalability and Integrations

Can the tool grow with your subscriber list? We looked at how each platform supports larger audiences, connects with CRMs, eCommerce platforms, and third-party tools, and adapts as your needs evolve.

5. Pricing and Value

Finally, we broke down the cost of each platform and what you actually get at each tier. From free plans to enterprise solutions, we considered which tools deliver the best bang for your buck, especially for teams with tight marketing budgets.

By using this evaluation framework, we ensured each tool is judged fairly, based on features that truly matter to your email marketing success.

Best Email Marketing Tools of 2025

1

Klaviyo

Best for advanced eCommerce automation

🌟 Unique Features

✅ Predictive analytics based on shopping behavior and purchase history

✅ Dynamic product recommendations powered by machine learning

✅ Drag-and-drop flows for abandoned carts, win-back campaigns, and post-purchase engagement

✅ Pre-built integrations with Shopify, BigCommerce, WooCommerce, Magento, and more

✅ SMS and email automation in one platform

🎯 Why Choose Klaviyo?

If you’re selling online and want to squeeze every dollar out of your customer data, Klaviyo is built for you. It transforms how you approach email and SMS by tracking every user action – from product views to past purchases – to trigger the right message at exactly the right time.

Klaviyo goes beyond standard automation. You get predictive analytics, customer lifetime value modeling, and advanced A/B testing baked right in. Whether you’re launching a flash sale or re-engaging cold leads, this tool gives you both the strategy and the muscle to do it automatically.

It’s a favorite among Shopify users and fast-growing DTC brands because it delivers measurable ROI with minimal manual effort.

🔍 Who It’s Best For

• Business size: Small to medium eCommerce businesses scaling fast
• Industry: Direct-to-Consumer (DTC), Retail, Subscription boxes
• Use case: Abandoned cart recovery, personalized product promotions, multichannel lifecycle marketing

Pros and Cons ⚖️

💵 Pricing and Plans

Starts at: Free for up to 500 contacts
Free plan: Yes (limited features)

Notable tiers:

• $20/month – Up to 500 contacts, email only
• $35/month – Email + SMS, up to 500 contacts
• Scales with contacts – Custom pricing for 10k+, includes predictive tools, advanced reporting

🧾 Overall Assessment

Klaviyo is a powerhouse for eCommerce marketers who want to automate intelligently, not just reactively. With deep integrations, sharp analytics, and advanced automation, it’s a platform that helps you grow without guesswork.

Editor’s Score: ★ 9.6 / 10

2

Campaigner

Best for high-volume and complex segmentation

🌟 Unique Features

✅ Multi-variable segmentation for advanced audience targeting

✅ Experiments (A/B/C/D testing) across subject lines, send times, content, and more

✅ Transactional email support via SMTP relay

✅ Drag-and-drop automation workflows with real-time behavior triggers

✅ Dynamic content blocks for hyper-personalized emails

🎯 Why Choose Campaigner?

Campaigner is built for marketers who need a straightforward platform that gets the job done. It offers the core email marketing features most teams rely on, like drag-and-drop email builders, automation flows, and list segmentation – without overwhelming complexity.

Its user interface is clean and approachable, making it easy to build campaigns quickly. You’ll also find built-in landing pages, A/B testing tools, and basic CRM features for contact management.

If you’re just getting started with email marketing or want an affordable alternative to pricier platforms, Campaigner is a reliable choice that balances functionality with value.

🔍 Who It’s Best For

• Business size: Freelancers, startups, and small businesses
• Industry: B2B, nonprofit, SaaS, and retail
• Use case: Basic automation, newsletter delivery, and lead capture without breaking the bank

Pros and Cons ⚖️

💵 Pricing and Plans

Starts at: $59/month for up to 5,000 contacts
Free plan: No

Notable tiers:

• $59/month – Up to 5,000 contacts with unlimited emails
• $179/month – Up to 50,000 contacts, advanced automation features
• Enterprise pricing – For high-volume sending and dedicated IP needs

🧾 Overall Assessment

Campaigner is a solid, budget-friendly platform for small teams or solo marketers. It covers the email marketing basics well and is particularly appealing if you don’t need heavy automation or deep analytics.

Editor’s Score: ★ 9.2 / 10

3

Brevo

Best for budget-friendly multichannel campaigns

🌟 Unique Features

✅ All-in-one marketing suite with email, SMS, WhatsApp, chat, and CRM

✅ Transactional email and SMS API

✅ Unlimited contact storage even on free plans

✅ Drag-and-drop campaign editor with advanced personalization

✅ Heatmap and click-through tracking for each campaign

🎯 Why Choose Brevo?

Brevo stands out by offering true multichannel marketing without requiring multiple tools or high spend. You can run campaigns via email, SMS, WhatsApp, live chat, and push notifications – all in one dashboard.

What really makes Brevo shine is its balance of accessibility and power. The automation builder is intuitive, and you can create custom workflows triggered by user behavior, email activity, or web visits. It even supports transactional emails and real-time messaging, making it ideal for eCommerce or SaaS apps that need reliability and speed.

You also get a built-in CRM and deal pipeline, which means you don’t need to pay extra for managing leads or tracking sales stages.

🔍 Who It’s Best For

• Business size: SMBs and mid-market teams
• Industry: SaaS, eCommerce, agencies, and service providers
• Use case: Multichannel campaigns, transactional messaging, and lead nurturing with built-in CRM

Pros and Cons ⚖️

💵 Pricing and Plans

Starts at: Free for up to 300 emails/day
Free plan: Yes

Notable tiers:

• Free – 300 emails/day, unlimited contacts
• Starter ($25/month) – 20k emails/month, no daily cap, basic support
• Business ($65/month) – 20k+ emails/month, A/B testing, automation workflows
• Enterprise (custom) – Priority sending, dedicated IP, SLA, and support

🧾 Overall Assessment

Brevo is ideal if you’re scaling and need email plus SMS, WhatsApp, and chat without switching between platforms. With powerful automation, a built-in CRM, and one of the best free plans in the market, it offers unbeatable value for growing teams.

Editor’s Score: ★ 8.5 / 10

4

Moosend

Best for beginners and lean marketing teams

🌟 Unique Features

✅ Pre-built automation recipes for quick campaign setup

✅ AI-powered subject line generator

✅ Drag-and-drop email builder with responsive design

✅ Behavioral tracking and event-based triggers

✅ Landing page and form builder included in all plans

🎯 Why Choose Moosend?

Moosend offers an affordable path to automation without sacrificing functionality. Its interface is beginner-friendly but still powerful enough to handle multi-step customer journeys, product recommendations, and lead nurturing – all from a single dashboard.

It stands out in its value-to-price ratio, offering features like landing pages, A/B testing, and advanced segmentation at much lower costs than many competitors. Plus, its visual automation builder makes it easy to create workflows without needing a technical background.

If you’re launching your first automated campaigns or want to save on tools without sacrificing features, Moosend is a strong contender.

🔍 Who It’s Best For

• Business size: Freelancers, startups, and small businesses
• Industry: SaaS, eCommerce, bloggers, and agencies
• Use case: Building automated customer journeys without complex setups or high costs

Pros and Cons ⚖️

💵 Pricing and Plans

Starts at: $9/month for up to 500 subscribers
Free plan: No (30-day free trial available)

Notable tiers:

• $9/month – Up to 500 subscribers, unlimited emails
• $24/month – Up to 2,000 subscribers, advanced automation
• Custom pricing – For agencies or higher-volume senders with white-label needs

🧾 Overall Assessment

Moosend is a cost-effective email marketing tool with surprisingly advanced automation features for the price. It’s perfect for small teams that want to get serious about automation without overspending.

Editor’s Score: ★ 8.2/ 10

Comparison Table

Looking for a side-by-side view of the tools we just covered? The table below highlights the best email marketing tools of 2025, including each tool’s ideal use case, standout features, pricing, and whether a free plan is available.

Use it as a quick reference to help decide which platform fits your workflow best.

Which Email Marketing Tool Should You Choose?

Choosing the right email marketing software comes down to your specific business goals, team size, and technical needs.

Here’s a quick guide to help you decide based on common use cases:

✅ Choose Klaviyo if…

You run an eCommerce store and want to maximize ROI with predictive analytics, product recommendations, and advanced automation tailored to online buyers. It’s built for growth-focused retail teams.

✅ Choose Campaigner if…

You need complex segmentation, multi-variant testing, and enterprise-grade controls. Ideal for high-volume marketers or agencies managing granular campaigns at scale.

✅ Choose Brevo if…

You’re looking for an affordable, all-in-one platform that supports email, SMS, WhatsApp, live chat, and basic CRM features – without paying extra for each channel.

✅ Choose Moosend if…

You’re a solo marketer or small team that needs an easy, fast way to launch professional campaigns with automation, landing pages, and responsive templates – all on a budget.

💡 Our Recommendation

If you’re not sure where to start, Brevo offers the best mix of features, scalability, and multichannel capability, especially for businesses growing fast.

But if your focus is eCommerce, Klaviyo is the clear winner for data-driven automation and revenue-focused campaigns.

And if your team is already using monday.com for project management, it’s worth exploring monday CRM for a fully integrated marketing + sales workflow in one platform.

Conclusion

The right email marketing tool can transform your outreach, from generic broadcasts to personalized, data-driven journeys that drive real results.

In this comparison, we explored four standout platforms – Klaviyo, Campaigner, Brevo, and Moosend – each with unique strengths:

• Klaviyo excels in eCommerce automation with deep customer insights.

• Campaigner is a powerhouse for advanced testing and segmentation.

• Brevo delivers multichannel marketing at a price small businesses can afford.

• Moosend makes automation and design accessible for lean teams.

Each tool performs well across automation, segmentation, and scalability, but your ideal choice depends on your use case, team size, and budget.

👉 Still unsure?

Compare features side by side and start a free trial with the tool that fits your goals best. Most platforms offer generous onboarding or demo options to help you get started quickly.

And remember: no matter where you begin, mastering email marketing is all about testing, learning, and optimizing as you grow.

FAQ

1. What is the best email marketing tool for automation?

Klaviyo is often considered the best for automation, especially for eCommerce. It uses behavior-based triggers, dynamic product recommendations, and predictive analytics to build advanced workflows.

2. Is Klaviyo only good for eCommerce?

While Klaviyo is designed for online stores, non-eCommerce businesses can still use its features. However, its pricing and feature set are most valuable when used with platforms like Shopify or WooCommerce.

3. Does Campaigner work well for small businesses?

Campaigner can be used by small businesses, but it’s better suited for advanced users or teams managing large lists and complex segments. Beginners may find its learning curve steep.

4. What makes Brevo different from other email platforms?

Brevo (formerly Sendinblue) combines email, SMS, WhatsApp, chat, and CRM into one platform. Its pricing is based on email volume, not contacts, making it more flexible for growing businesses.

5. Is Moosend a good choice for beginners?

Yes, Moosend is ideal for beginners. It offers a simple UI, helpful automation templates, and affordable pricing. It’s great for startups, solo marketers, and small teams.

6. Which platform offers the best value for money?

Brevo stands out for value, offering multichannel marketing, automation, and a CRM, even on its free plan. Moosend also provides strong value for teams with basic needs and limited budgets.

7. Can I use these tools for transactional emails?

Yes. Klaviyo, Campaigner, and Brevo support transactional emails. Brevo and Campaigner provide APIs for order confirmations, password resets, and other event-driven messages.

8. Which email platform is best for multichannel campaigns?

Brevo is best for multichannel campaigns. It supports email, SMS, WhatsApp, and live chat – all under one dashboard – making it ideal for unified communications.

9. Do these platforms offer free plans or trials?

Yes. Klaviyo and Brevo offer free plans with limited usage. Moosend offers a 30-day free trial. Campaigner does not have a free plan but may offer demos upon request.

10. What’s the easiest platform to get started with?

Moosend is the easiest to get started with. It features a beginner-friendly UI, visual automation builder, and guided onboarding. Brevo is another strong option for first-time users.